MUSE Gold

2025

FocusFlow Pro — 多动症友好足球游戏插件

Entrant Company

网易

Category

Mobile App - Diversity & Inclusion

Client's Name

Country / Region

China

FocusFlow Pro — ADHD-Friendly Soccer Game Plugin is an accessibility plugin designed specifically for players with Attention Deficit Hyperactivity Disorder (ADHD). It aims to enhance the gaming experience for ADHD players through goal-oriented assistance and inclusive design, enabling them to make better decisions, focus on critical targets and information, and fully enjoy the excitement of soccer games, ultimately redefining the future of inclusive soccer gaming.

Many players with attention deficit disorders face difficulties when experiencing soccer games, especially in fast-paced, multi-target games where they often struggle to concentrate and make decisions, leading to a diminished enjoyment of the game. We hope that more players can fully experience the culture of soccer and the joy it brings, which makes meeting the needs of this group a significant challenge.

To address this, we conducted in-depth interviews with players who have attention deficit disorders to understand their needs and continually refine our design. We discovered that providing a solution for goal focus is a core creative point, which became the foundation for our design plan. Through the soccer game plugin, players can customize the following three adjustments: 1. Target focus handling 2. Camera follow zoom 3. Slowed motion, enhancing their overall gaming experience.

User testing with multiple players with attention deficit disorders:
- The tactical decision accuracy in soccer mobile game operations increased by 35%.
- Operational errors decreased by 28%.

Credits

网易
李世良
网易
李二阳
网易
彭冰兴
网易
黄景华
网易
黄国锋
网易
黄思瑞
More Gold Winners
Website
2025
MUSE Advertising Awards - The Emperors’ Moving Gardens
National Palace Museum

Entrant Company

National Palace Museum

Category

Website - Home Page / Landing Page

Country / Region

Taiwan

Experiential & Immersive
2025
MUSE Advertising Awards - Delta Flight Museum: Welcome Experience

Entrant Company

Blue Telescope

Category

Experiential & Immersive - Immersive Brand Experience (NEW)

Country / Region

United States

Student Submission
2025
MUSE Advertising Awards - Masterpiece

Entrant Company

Man Chenyu

Category

Student Submission - Student Illustration

Country / Region

China

Publication
2025
MUSE Advertising Awards - Graphic Designer
ByeCarol

Entrant Company

Wenyi Wang

Category

Publication - Book

Country / Region

United States