MUSE Gold

2025

Delta Flight Museum: Welcome Experience

Entrant

Blue Telescope

Category

Experiential & Immersive - Immersive Brand Experience

Client's Name

Imagine Exhibitions

Country / Region

United States

The Delta Flight Museum invites visitors from all over the world to immerse themselves in aviation history, learn about an iconic brand and its people, and explore the future of flight. As part of the museum’s major exhibitions refresh we created a cinematic pre-show experience.
Taking Flight
As part of the museum’s major exhibitions refresh we created a cinematic pre-show experience that travels skyward: from Delta’s humble beginnings, through its first 100 years of aviation innovation, and toward the horizon where discovery and possibility await. Sophisticated motion graphics, archival footage, and custom animation combine with 270° visuals, bespoke musical scoring, and a stirring narrative to take visitors on a journey to places they may have only dreamed about. The film culminates in a dramatic reveal of an actual Delta aircraft, creating a sense that the Delta Flight Museum is where dreams take flight.
Engine Gallery
BT also developed an array of bite-sized media pieces to build whimsy into the guest experience. In the Engine Gallery, guests walking under actual airplane engines displayed overhead trigger projections that cast an animated line drawing of that engine along with its relevant specs onto the ground.
Legacy Hangar
When guests press the door plates on the Hangar Doors the frosted glass clears to reveal archival imagery of people working in different Delta machine shops. We used AI to lightly enhance the photos with a bit of motion to show the vibrant day-to-day life of past employees. Delta’s success today is the sum total of its people through the ages, and bringing them to life in this subtle, realistic way reaffirms and celebrates their relevance.

Credits

Principal + Managing Director / Blue Telescope
Trent Oliver
Executive Creative Director / Blue Telescope
Judith Zissman
Creative Producer / Blue Telescope
Anthony DeRita
Sr Creative Designer / Blue Telescope
Reese Patillo
Creative Designer / Blue Telescope
Gabo Núñez Rojas
Narrative Strategist / Blue Telescope
Debbie Baer
Creative Director / Blue Telescope
Wiena Lin
Video Editor + Motion Graphics / Blue Telescope
Aaron Sjorgren
Music Composition + Sound Design / Yessian Music
Brian Yessian
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