Where Next is Made

The challenge - bring to life Media City Qatar's positioning 'Where next is made' in a print ad running in the WSJ supplement 'The future of everything'.

While Media City Qatar's positioning and the WSJ supplement subject matter aligned perfectly, the medium felt a little old school

The solution, turn the ad into a generative AI prompt.

Designed with an AI-prompt concept and featuring a QR code directing readers to Media City Qatar’s website, the advertisement blends innovation and storytelling, bridging tradition with technology.

According to a RAM study by WSJ Intelligence, the campaign delivered exceptional results. Among the target audience, more than 4 out of 5 readers recalled the advertisement on the day it was published. Engagement was even higher, with more than 4 out of 5 reading the ad closely, while 3 out of 4 readers found it both interesting and visually distinctive. Additionally, 3 out of 5 readers said they would recommend Media City Qatar to others, further amplifying its reach beyond The Wall Street Journal readership.

This approach transformed a conventional newspaper ad into an interactive digital experience, reinforcing Media City Qatar’s role in shaping the future of media through technology-driven storytelling.