2025

All Nuns Against Breast Cancer

Entrant Company

Miami Ad School, NYC

Category

Student Submission - Student Ad

Client's Name

AllSaints

Country / Region

United States

 All Nuns Against Breast Cancer is a bold campaign shedding light on a silent issue no one talks about—the increased risk of breast cancer among nuns due to nulliparity. In partnership with the National Breast Cancer Foundation, AllSaints introduces a rosary with lump-like beads, turning a sacred object into a tool for early detection. By merging faith, fashion, and activism, the campaign challenges taboos and sparks a much-needed conversation on breast health in religious communities. 