MUSE Silver

2025

Ecolab: Ready Dose

Entrant

Gravity Global

Category

Branded Content - B2B

Client's Name

Ecolab

Country / Region

United States

Ecolab’s ReadyDose campaign introduced a breakthrough cleaning solution designed for small-format restaurants and food service businesses. As "A Cleaning Team in a Tablet," ReadyDose delivers powerful, consistent cleaning with a pre-measured, ready-to-use format—eliminating waste, reducing packaging, and lowering environmental impact.
Many small food service operators struggle with cleaning solutions that are either too complex or inefficient. While Ecolab leads in large-scale dispenser cleaning, these businesses needed a cost-effective, high-performance alternative that didn’t require additional infrastructure.
ReadyDose offers a simple, portable cleaning tablet that dissolves in water, ensuring precise dosing and reducing chemical waste. The product enhances sustainability by minimizing storage, packaging, and shipping costs. Its safe-to-touch formula eliminates the need for personal protective equipment (PPE), making cleaning more accessible, efficient, and safe.
This innovative solution empowers small businesses with professional-grade cleaning while supporting Ecolab’s commitment to sustainability and operational efficiency worldwide.

Credits

Chief Creative Officer , Gravity Global
Renata Florio
Executive Creative Director, Gravity Global
Damian Claassens
Creative Director/Copy, Gravity Global
Andrew Bouwkamp
Associate Creative Director/Art Director, Gravity Global
Gabriel Rodriguez
Group Account Director, Gravity Global
Josephine Son
Integrated Marketing Manager, Ecolab
Caitie Beisswenger
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