MUSE Silver

2025

Uponor: How the Future Flows

Entrant Company

Gravity Global

Category

Video - Business to Business

Client's Name

Uponor

Country / Region

United States

Uponor is a global leader in providing innovative potable water piping solutions for commercial and residential applications. Facing a highly competitive B2B market, Uponor sought to redefine its brand positioning and drive awareness of its new product line. Through a strategic, multi-channel campaign—"How the Future Flows"—Uponor effectively communicated its industry leadership and commitment to sustainable, high-performance water solutions. This campaign encompassed high-impact storytelling, a visually compelling brand video, a mobile experience, and sales enablement tools, all designed to engage contractors, engineers, and distributors at key touchpoints. By focusing on complete solutions, reliable supply, and sustainable performance, Uponor elevated its visibility, strengthened industry perception, and drove measurable business impact.

Credits

Associate Creative Director/Art Director, Gravity Global
Gabriel Rodriguez
Chief Creative Officer , Gravity Global
Renata Florio
Creative Director/Copy, Gravity Global
Stephanie Fisher
Associate Creative Director/Copy, Gravity Global
Melissa Thomas
Account Manager, Gravity Global
Annabella Ruschenberg
Integrated Brand Marketing, Uponor
Stephanie Alles
Content Marketing Manager, Uponor
Brooke Roberts
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