2025
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The 2025 Xinying Shimmer Festival was held at Swan Lake Park, symbolizing a microcosm where urban and natural development intertwined. The curatorial concept focused on the image of the “wanderer,” with the ever-changing and flowing qualities of light serving as the centerpiece, simultaneously capturing a region’s evolution over time. From urban culture and social structure to interpersonal relationships, the festival led audiences to experience the macrocosm of a small city through the shimmering interplay of light and shadow. As dusk fell and lights gradually emerged, the installation art of the Shimmer Festival was unveiled, inviting visitors to stroll along the trails and infuse their own life experiences into the exhibition.
Works by several artists were featured, employing neon, everyday objects, and ambient environmental sounds to emphasize the spirit of “observing the subtle, amplifying the senses, and reinterpreting the familiar.” This approach further highlighted the multifaceted character of urban culture. The overlapping interplay of light and shadow showcased the connection between Xinying’s historical heritage and its future development, inviting audiences to experience the potential of light and the limitless imagination of the city.
Entrant Company
zö agency
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Integrated Marketing - Brand Transformation / Repositioning
Country / Region
United States
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Moonbug Entertainment
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Branded Content - Cause / Awareness
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United States
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Red Door Interactive
Category
Corporate Identity - Style Guide
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United States
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Socrates Communications
Category
Corporate Identity - Brand Identity
Country / Region
United Kingdom