MUSE Gold

2025

Xinying Shimmer Festival-Among the Trails

Entrant Company

Daylight effect production company

Category

Event - Art

Client's Name

Country / Region

Taiwan

The 2025 Xinying Shimmer Festival was held at Swan Lake Park, symbolizing a microcosm where urban and natural development intertwined. The curatorial concept focused on the image of the “wanderer,” with the ever-changing and flowing qualities of light serving as the centerpiece, simultaneously capturing a region’s evolution over time. From urban culture and social structure to interpersonal relationships, the festival led audiences to experience the macrocosm of a small city through the shimmering interplay of light and shadow. As dusk fell and lights gradually emerged, the installation art of the Shimmer Festival was unveiled, inviting visitors to stroll along the trails and infuse their own life experiences into the exhibition.
Works by several artists were featured, employing neon, everyday objects, and ambient environmental sounds to emphasize the spirit of “observing the subtle, amplifying the senses, and reinterpreting the familiar.” This approach further highlighted the multifaceted character of urban culture. The overlapping interplay of light and shadow showcased the connection between Xinying’s historical heritage and its future development, inviting audiences to experience the potential of light and the limitless imagination of the city.

More Gold Winners
Website
2025
MUSE Advertising Awards - PropertyGuardian.com: Redefining Website Excellence

Entrant Company

Ice Nine Online

Category

Website - Insurance

Country / Region

United States

Branded Content
2025
MUSE Advertising Awards - Intelligence Connected
M&G Investments

Entrant Company

Gravity Global

Category

Branded Content - B2B

Country / Region

United Kingdom

Integrated Marketing
2025
MUSE Advertising Awards - Mira Place 2024 Christmas Campaign - “Mira Giftmas with MUJI

Entrant Company

Miramar Group

Category

Integrated Marketing - Brand Partnerships

Country / Region

Hong Kong SAR

Mobile App
2025
MUSE Advertising Awards - Hubei Rural Credit Cooperatives Personal Mobile Banking 5.0

Entrant Company

Chengdu SimpleUX Vision Technology Co., Ltd.

Category

Mobile App - E-Commerce

Country / Region

China