MUSE Gold

2025

Xinying Shimmer Festival-Among the Trails

Entrant

Daylight effect production company

Category

Event - Art

Client's Name

Country / Region

Taiwan

The 2025 Xinying Shimmer Festival was held at Swan Lake Park, symbolizing a microcosm where urban and natural development intertwined. The curatorial concept focused on the image of the “wanderer,” with the ever-changing and flowing qualities of light serving as the centerpiece, simultaneously capturing a region’s evolution over time. From urban culture and social structure to interpersonal relationships, the festival led audiences to experience the macrocosm of a small city through the shimmering interplay of light and shadow. As dusk fell and lights gradually emerged, the installation art of the Shimmer Festival was unveiled, inviting visitors to stroll along the trails and infuse their own life experiences into the exhibition.
Works by several artists were featured, employing neon, everyday objects, and ambient environmental sounds to emphasize the spirit of “observing the subtle, amplifying the senses, and reinterpreting the familiar.” This approach further highlighted the multifaceted character of urban culture. The overlapping interplay of light and shadow showcased the connection between Xinying’s historical heritage and its future development, inviting audiences to experience the potential of light and the limitless imagination of the city.

More Gold Winners
Video
2025
2025 MUSE Creative Awards Winner - “Boilers to Mars”
Purdue University

Entrant

Purdue Brand Studio

Category

Video - School / Universities

Country / Region

United States

Marketing & Promotional
2025
2025 MUSE Creative Awards Winner - NAR Media Kit
National Association of Realtors

Entrant

MCI USA

Category

Marketing & Promotional - Media Kit / Sales Kit / Folder

Country / Region

United States

Video
2025
2025 MUSE Creative Awards Winner - The Well Family
Health Ability

Entrant

Swinburne Living Lab

Category

Video - Family

Country / Region

Australia

Outstanding Agency
2025
2025 MUSE Creative Awards Winner - Phoenix Media Group
Phoenix Media Group

Entrant

Phoenix Media Group

Category

Outstanding Agency Awards - Outstanding Experiential Agency (NEW)

Country / Region

United States