2025
Fear No Light
Entrant Company
The BAM Connection
Category
Advertising - Advertising Campaign
Client's Name
Rohto Eye Drops
Country / Region
United States
To introduce the first eye drop that protects from both sunlight and screen light, we played on the idea that all our lives we've been told to be afraid of the dark. But when it comes to our eyes, it's really the light that we need to fear. So we created a horror-inspired campaign to highlight how light can be a real danger to our eyes. And why we need Rohto Dual Light Relief.
Credits
Entrant Company
InVision Communications
Category
Event - B2B
Country / Region
United States
Entrant Company
GLOBAL LIFE HEALTH LLC
Category
Branded Content - Healthcare & Pharma
Country / Region
New Zealand
Entrant Company
Drury Design
Category
Event - B2B
Country / Region
United States
Entrant Company
Hippie House Studio
Category
Video - Food & Beverage
Country / Region
Argentina