2025
Fear No Light
Entrant Company
The BAM Connection
Category
Advertising - Advertising Campaign
Client's Name
Rohto Eye Drops
Country / Region
United States
To introduce the first eye drop that protects from both sunlight and screen light, we played on the idea that all our lives we've been told to be afraid of the dark. But when it comes to our eyes, it's really the light that we need to fear. So we created a horror-inspired campaign to highlight how light can be a real danger to our eyes. And why we need Rohto Dual Light Relief.
Credits
Entrant Company
Splendid Communications
Category
Outstanding Agency Awards - Best PR Campaign
Country / Region
United Kingdom
Entrant Company
Gravity Global
Category
Branded Content - Products & Services
Country / Region
United Kingdom
Entrant Company
Digital Brew
Category
Video - Art & Design
Country / Region
United States
Entrant Company
Capital Rx
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
United States