2025
Fear No Light
Entrant
The BAM Connection
Category
Advertising - Advertising Campaign
Client's Name
Rohto Eye Drops
Country / Region
United States
Gallery
About The Entry
To introduce the first eye drop that protects from both sunlight and screen light, we played on the idea that all our lives we've been told to be afraid of the dark. But when it comes to our eyes, it's really the light that we need to fear. So we created a horror-inspired campaign to highlight how light can be a real danger to our eyes. And why we need Rohto Dual Light Relief.
Featured Media
Credits
Entrant
KSV
Category
Outstanding Agency Awards - Best Business Campaign
Country / Region
United States
Entrant
Glowing Flow Wellness Specialists
Category
Video - Short Film
Country / Region
United Arab Emirates
Entrant
Stage3 MediaWorks
Category
Video - Food & Beverage
Country / Region
United States
Entrant
Isaac
Category
Branded Content - Fashion & Beauty
Country / Region
United States