ServiceNow AI Walk-In Experience

ServiceNow Knowledge is an annual user conference that unites global professionals, partners, experts, and enthusiasts from diverse fields to explore new ideas, expand their knowledge, and engage in discussions on digital transformation. The event was focused on showcasing innovations that empower AI-driven transformation in enterprises worldwide.

ServiceNow wanted to break free from the usual, passive walk-in routine and transform it into an exciting, coordinated show. The primary objective was to create an innovative solution to enhance audience engagement during the walk-in experiences for the featured keynotes while also efficiently managing the seating of 10,000 attendees.

To shift perspectives from the start, we rebranded it as a "pre-show" rather than just a walk-in. The dynamic experience seamlessly blended art and technology, setting an energetic tone for the event.

InVision crafted a 45-minute pre-show experience that embodied the ServiceNow brand while emphasizing the event’s theme, “Put AI to work for people.”

We were inspired by the ServiceNow brand team’s digital and print signage displayed throughout the event space that posed the question, “Knowledge means to me ______” along with a series of brand words to complete the thought. As an homage to this concept, we imagined an interactive call-to-action that empowered attendees to fill in the blank in (nearly) real-time utilizing GenAI.
• During the walk-in to the keynote, QR codes were displayed on the massive screens. Once scanned, attendees were directed to a microsite to answer the prompt, “To me, Knowledge is…” in their own words by giving one adjective and one noun, and then choosing from one of 10 art styles; such as Impressionist Painting, Fantasy Land, Pencil Sketch, Vector Illustration, Watercolor Painting, Surrealist Painting, Miniature Toy World, and more.
• Responses were transformed into a visually stunning, high-resolution GenAI creation, showcased on 60x20 foot screens at 4800x1600 resolution in a 3:1 aspect ratio in the keynote room, with their name prominently displayed.

In just 10 minutes, we generated 1,756 submissions, achieving an impressive 19.5% engagement rate. This interactive pre-show helped energize the audience and foster a sense of community and participation among attendees.