2025
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Client's Name
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In the moment of spending, we are often driven by emotions—impulse purchases, instant gratification—only to regret our decisions when faced with the end-of-month bill. PULSAVE redefines personal financial management, enabling users to take control of their spending as it happens, rather than after the fact. It is not just a tool for tracking expenses but an intelligent financial companion that leverages AI-powered forecasting, real-time analysis, and emotional regulation to help users make rational spending decisions.
Utilizing advanced time series analysis and deep learning algorithms, PULSAVE analyzes short-term spending data to predict long-term financial trends, dynamically adjusting budget recommendations to ensure users remain aware of their financial standing and avoid end-of-month surprises. To accommodate inevitable emotional spending, PULSAVE introduces a companion savings pool, allowing users to plan for impulsive purchases in a controlled manner while maintaining financial stability. More than just a tool, PULSAVE empowers users to balance immediate gratification with long-term financial planning, fostering a sustainable approach to spending.
In an era where consumer decisions are increasingly shaped by algorithmic influences and hyper-targeted marketing, PULSAVE takes a different path—It is not a tool designed to stimulate consumption, but rather uses algorithms to learn about the user and maintain the user's personal position of rational consumption.
Credits
Entrant Company
AARP Brand Creative Services
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Publication - Annual Report
Country / Region
United States
Entrant Company
Living Online
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Website - Real Estate
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Australia
Entrant Company
Tsinghua University
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Experiential & Immersive - Public Art Installation
Country / Region
China
Entrant Company
Sharon and Guy
Category
Video - New Category
Country / Region
United States