MUSE Silver

2025

Pulsave

Entrant Company

Yichen Wei

Category

Student Submission - Student App

Client's Name

Central Academy of Fine Arts

Country / Region

China

In the moment of spending, we are often driven by emotions—impulse purchases, instant gratification—only to regret our decisions when faced with the end-of-month bill. PULSAVE redefines personal financial management, enabling users to take control of their spending as it happens, rather than after the fact. It is not just a tool for tracking expenses but an intelligent financial companion that leverages AI-powered forecasting, real-time analysis, and emotional regulation to help users make rational spending decisions.
Utilizing advanced time series analysis and deep learning algorithms, PULSAVE analyzes short-term spending data to predict long-term financial trends, dynamically adjusting budget recommendations to ensure users remain aware of their financial standing and avoid end-of-month surprises. To accommodate inevitable emotional spending, PULSAVE introduces a companion savings pool, allowing users to plan for impulsive purchases in a controlled manner while maintaining financial stability. More than just a tool, PULSAVE empowers users to balance immediate gratification with long-term financial planning, fostering a sustainable approach to spending.
In an era where consumer decisions are increasingly shaped by algorithmic influences and hyper-targeted marketing, PULSAVE takes a different path—It is not a tool designed to stimulate consumption, but rather uses algorithms to learn about the user and maintain the user's personal position of rational consumption.

Credits

Designer
Yichen Wei
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