2025
Entrant Company
Category
Client's Name
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In the moment of spending, we are often driven by emotions—impulse purchases, instant gratification—only to regret our decisions when faced with the end-of-month bill. PULSAVE redefines personal financial management, enabling users to take control of their spending as it happens, rather than after the fact. It is not just a tool for tracking expenses but an intelligent financial companion that leverages AI-powered forecasting, real-time analysis, and emotional regulation to help users make rational spending decisions.
Utilizing advanced time series analysis and deep learning algorithms, PULSAVE analyzes short-term spending data to predict long-term financial trends, dynamically adjusting budget recommendations to ensure users remain aware of their financial standing and avoid end-of-month surprises. To accommodate inevitable emotional spending, PULSAVE introduces a companion savings pool, allowing users to plan for impulsive purchases in a controlled manner while maintaining financial stability. More than just a tool, PULSAVE empowers users to balance immediate gratification with long-term financial planning, fostering a sustainable approach to spending.
In an era where consumer decisions are increasingly shaped by algorithmic influences and hyper-targeted marketing, PULSAVE takes a different path—It is not a tool designed to stimulate consumption, but rather uses algorithms to learn about the user and maintain the user's personal position of rational consumption.
Credits
Entrant Company
Savannah college of art and design
Category
Student Submission - Student Product Design
Country / Region
United States
Entrant Company
Beijing Parallel Advertising Co.. LTD
Category
Typography - Poster
Country / Region
China
Entrant Company
Twelve Legs Marketing
Category
Outstanding Agency Awards - New Category
Country / Region
United States
Entrant Company
Freelance
Category
Typography - Motion
Country / Region
United States