MUSE Platinum

2025

Google Pixel x The White Lotus

Entrant Company

Warners Bros. Discovery - Courageous Studios.

Category

Branded Content - Influencer Marketing

Client's Name

Google Pixel

Country / Region

United States

Evan Ross Katz is a podcaster and pop culture influencer with over 500,000 dedicated fans across social media platforms who look to him for the hottest trends and most cosmopolitan takes.
So when Season 3 of HBO’s culture-shaking show about luxury and murder was about to capture the world’s imagination, we knew we had to dispatch him to Thailand for our brand new partnership with Google. His trusty sidekick: the Google Pixel with Gemini... oh, and Season 3 cast member Nicholas Duvernay!
Developed in close collaboration with the HBO series and Google’s product team, each video of this 8-part miniseries released one day after each new episode of The White Lotus, throughout Season 3. Each outing follows Evan’s mission to experience the sights, flavors, and culture of Thailand with no prior planning, making his Google Pixel and Gemini the ultimate travel companion, leaving Evan plenty of time to pressure Nicholas into spilling which White Lotus character might meet an untimely death.
Evan and Nicholas rallied their own followers, leading the social media charge — fans, cast members, and the official show handle engaged with the content, fueling the excitement and placing Google Pixel with Gemini at the center of the zeitgeist.

More Platinum Winners
Event
2025
MUSE Advertising Awards - WE ARE NEW YEAR'S EVE CONCERT

Entrant Company

The General Association of Chinese Culture,GACC

Category

Event - Concert

Country / Region

Taiwan

Social Media
2025
MUSE Advertising Awards - Renault Duster
Let it All Behind

Entrant Company

Ogilvy 4129

Category

Social Media - Celebrity & Influencer

Country / Region

Turkey

Mobile App
2025
MUSE Advertising Awards - AUDI APP
SAIC VOLKSWAGEN AUTOMOTIVE CO., LTD.

Entrant Company

Beijing Topx Design Co., Ltd

Category

Mobile App - Consumer

Country / Region

China

Branded Content
2025
MUSE Advertising Awards - Flavor That Lasts: Celebrating 30 Years of SUNSET Campari

Entrant Company

Internal Sunset Marketing Team

Category

Branded Content - Food & Beverage

Country / Region

Canada