2025
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Client's Name
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Evan Ross Katz is a podcaster and pop culture influencer with over 500,000 dedicated fans across social media platforms who look to him for the hottest trends and most cosmopolitan takes.
So when Season 3 of HBO’s culture-shaking show about luxury and murder was about to capture the world’s imagination, we knew we had to dispatch him to Thailand for our brand new partnership with Google. His trusty sidekick: the Google Pixel with Gemini... oh, and Season 3 cast member Nicholas Duvernay!
Developed in close collaboration with the HBO series and Google’s product team, each video of this 8-part miniseries released one day after each new episode of The White Lotus, throughout Season 3. Each outing follows Evan’s mission to experience the sights, flavors, and culture of Thailand with no prior planning, making his Google Pixel and Gemini the ultimate travel companion, leaving Evan plenty of time to pressure Nicholas into spilling which White Lotus character might meet an untimely death.
Evan and Nicholas rallied their own followers, leading the social media charge — fans, cast members, and the official show handle engaged with the content, fueling the excitement and placing Google Pixel with Gemini at the center of the zeitgeist.
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The General Association of Chinese Culture,GACC
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Event - Concert
Country / Region
Taiwan
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Ogilvy 4129
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Social Media - Celebrity & Influencer
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Turkey
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Beijing Topx Design Co., Ltd
Category
Mobile App - Consumer
Country / Region
China
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Internal Sunset Marketing Team
Category
Branded Content - Food & Beverage
Country / Region
Canada