MUSE Platinum

2025

Google Pixel x The White Lotus

Entrant

Warners Bros. Discovery - Courageous Studios.

Category

Branded Content - Influencer Marketing

Client's Name

Google Pixel

Country / Region

United States

Evan Ross Katz is a podcaster and pop culture influencer with over 500,000 dedicated fans across social media platforms who look to him for the hottest trends and most cosmopolitan takes.
So when Season 3 of HBO’s culture-shaking show about luxury and murder was about to capture the world’s imagination, we knew we had to dispatch him to Thailand for our brand new partnership with Google. His trusty sidekick: the Google Pixel with Gemini... oh, and Season 3 cast member Nicholas Duvernay!
Developed in close collaboration with the HBO series and Google’s product team, each video of this 8-part miniseries released one day after each new episode of The White Lotus, throughout Season 3. Each outing follows Evan’s mission to experience the sights, flavors, and culture of Thailand with no prior planning, making his Google Pixel and Gemini the ultimate travel companion, leaving Evan plenty of time to pressure Nicholas into spilling which White Lotus character might meet an untimely death.
Evan and Nicholas rallied their own followers, leading the social media charge — fans, cast members, and the official show handle engaged with the content, fueling the excitement and placing Google Pixel with Gemini at the center of the zeitgeist.

More Platinum Winners
Branded Content
2025
2025 MUSE Creative Awards Winner - This is How I Airport with Khaby Lame, presented by Holafly

Entrant

ReachTV

Category

Branded Content - Influencer Marketing

Country / Region

United States

Video
2025
2025 MUSE Creative Awards Winner - ChildAid 20th Anniversary Video

Entrant

SPH MEDIA - STUDIO+65

Category

Video - Cause / Awareness

Country / Region

Singapore

Event
2025
2025 MUSE Creative Awards Winner - LIP I.V. – The Splash Launch
L'ORÉAL Deutschland GmbH

Entrant

Pure Perfection GmbH

Category

Event - B2C

Country / Region

Germany

Experiential & Immersive
2025
2025 MUSE Creative Awards Winner - FOX Upfront 2025
FOX Corporation

Entrant

Phoenix Media Group

Category

Experiential & Immersive - Business to Business (NEW)

Country / Region

United States