Pedro Machado + Click Cannabis

To announce Pedro Machado — an icon of Brazilian Jiu-Jitsu and multiple-time world champion — as the newest ambassador for Click Cannabis, Osllo Mídia creayed and produced a high-impact campaign that connects the relentless discipline of high-performance sport with the benefits of medicinal cannabis. Under the guiding principle "Controlling the mind is part of the training", the film dives into Pedro’s personal journey, revealing how cannabis has become a strategic ally in securing victories — enhancing physical recovery while cultivating mental resilience.
Brazilian Jiu-Jitsu, a martial art born in Brazil and revered worldwide, is more than a technique: it is a philosophy of strategy, mastery, and perseverance. This essence is reflected in the campaign’s refined aesthetic choices, such as filming entirely within a pitch-black studio and precise lighting over tatami and locker room settings. The space, enveloped in darkness, serves as a visual metaphor for the athlete’s mind: an infinite expanse where internal and external battles converge, and where each beam of light symbolizes clarity, focus, and triumph provided by Click Cannabis.
With a carefully crafted creative direction, the project challenges entrenched preconceptions and repositions medicinal cannabis in the Brazilian cultural landscape, presenting it as a legitimate tool for wellness and performance. By merging the noble aesthetic of the sport with the depth of mental health, the campaign builds a powerful narrative that transcends the sports sphere, standing as a manifesto of courage, awareness, and evolution.
Entirely conceived, scripted, and produced by Osllo Mídia, the work was designed for digital release with a high-standard cinematic look, created to spark organic engagement and provoke reflection. The result is more than a film — it is a tribute to the fight, both on and off the mat.