MUSE Silver

2025

2025 Ontario General Election

Entrant Company

Ben Purkiss Design

Category

Website - Political

Client's Name

Ontario PC Party

Country / Region

Canada

I was given an impossible task. A full overhaul of Canada's largest provincial political party's website in less than 3 weeks. My goal was to create something the political world had not seen before. A fully customizable, module (bento) gridded site that would have longevity past the month-long campaign period. I designed the home page to have flexible boxes that could be tweaked as needed - from membership and donations, to volunteer and activism. There were banner sizing set up to promote online support - which has proven to increase voter turnout - a section that could be customized based on the client's needs down the line (petitions, call to actions). We created quick donate options within the larger donation boxes; something we have found to have overall success in raising the much needed funds for a Canadian campaign.

Credits

Creative Director, Pendulum Group
Benjamin Purkiss
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