2025
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The Experience Pool at Tria Spa in MGM MACAU is a groundbreaking initiative that merges reality and fantasy to create an unparalleled sensory delight. This innovative project enhances the spa experience by immersing guests in a multi-dimensional sensory journey, offering pure relaxation and serenity.
What sets the Experience Pool apart is its unique combination of high-definition LED screens, a simulated rain system, dynamic lighting, and synchronized sound effects. The pool features LED screens on two sides, presenting stunning visuals synchronized with music. Above the pool, a simulated rain system, enhanced by dynamic lighting, creates a distinctive atmosphere. Every element—lighting, sound effects, and rainfall—is meticulously coordinated by a central programming system. As storm videos play, guests are immersed in breathtaking scenes, feeling the grandeur of nature’s power. This is more than just a spa experience; it’s a journey for the soul.
The primary goal of the Experience Pool is to provide guests with a unique and immersive spa experience that promotes relaxation and well-being. By integrating advanced technology and creative design, the project aims to elevate the standard of spa experiences and set a new benchmark in the hospitality industry. The targets include enhancing customer satisfaction and engagement through innovative sensory experiences, increasing repeat visitors to Tria Spa, and achieving recognition for technological excellence and innovation.
Since its inception, the Experience Pool has received overwhelmingly positive feedback from guests. The immersive experience has been praised for its ability to transport guests into a realm where they can escape daily stresses and find tranquility. Quantifiable results include an increase in spa bookings, indicating high levels of customer satisfaction and engagement, and positive reviews highlighting the unique and relaxing nature of the experience.
Credits
Entrant Company
SPH MEDIA - STUDIO+65
Category
Video - Corporate
Country / Region
Singapore
Entrant Company
Jennings Social Media and MarTech
Category
Advertising - Advertising Campaign
Country / Region
United States
Entrant Company
Purdue Institute for Cancer Research
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
United States
Entrant Company
Wotransfer Pte Ltd
Category
Mobile App - Finance
Country / Region
Singapore