MUSE Silver

2025

Heritage Guardians: Blending Tradition and Tech

Entrant Company

Shenzhen Sangtek Technology Co, Ltd.

Category

Marketing & Promotional - Poster (Series)

Client's Name

Country / Region

China

In this design series, we explore the intersection of traditional cultural heritage and modern technology, showcasing innovative ways to preserve and restore our precious legacies. Each poster tells a unique story, emphasizing the importance of safeguarding history in an rapidly evolving world.
"The 'Planetary Network' of Heritage Conservation: Tracking the Migration of Huizhou Roof Tiles via Blockchain" - This poster illustrates how blockchain technology can be used to track and protect Huizhou roof tiles, ensuring the authenticity and traceability of cultural artifacts.
"Countdown on the Dougong: When Ancient Mortise-and-Tenon Joints Whisper the Codes of Endangerment" - By focusing on the fragility of ancient architectural structures, this poster reminds us of the vulnerability of cultural heritage and the urgency of its preservation.
"Notre-Dame's Reconstruction Dilemma: 3D Printing or 13th-Century Craft for Stained Glass?" - This poster discusses the choice and balance between modern technology and traditional craftsmanship in the restoration of historical buildings.
"On the Eve of Demolition: The Survival Struggle Between Concrete and Stone Arch Bridges" - By contrasting modern bridges with ancient stone bridges, this poster discusses the historical value that may be lost in the pursuit of traffic efficiency.
"Dougong Reborn in 3D Scans: How Digital Technology Becomes a Time Capsule for Ancient Architecture" - Showcasing how digital technologies such as 3D scanning and BIM models can be used to reconstruct and preserve ancient architectural structures.
"The Restorer's Palette: Unearthing Lost Dynastic Aesthetics Through Mineral Pigments" - This poster tells the story of how traditional mineral pigments are used to restore the colors of Dunhuang murals, turning pigments into a cipher of history.
This series of posters is not only a celebration of the fusion of tradition and modernity but also a call to action for the protection of cultural heritage. By participating in this design competition, we hope to inspire more people to pay attention to the preservation of cultural heritage and explore more innovative methods of protection.

More Silver Winners
Publication
2025
MUSE Advertising Awards - https://thetheatretimes.com/

Entrant Company

TheTheatreTimes.com

Category

Publication - Digital Publications

Country / Region

United States

Outstanding Agency
2025
MUSE Advertising Awards - Holden Ellis: Bold Creativity for Big Ideas

Entrant Company

Holden Ellis

Category

Outstanding Agency Awards - Outstanding Independent Agency

Country / Region

United States

Website
2025
MUSE Advertising Awards - HUIWEN

Entrant Company

iFLYTEK CO.LTD.

Category

Website - Collaboration (NEW)

Country / Region

China

Branded Content
2025
MUSE Advertising Awards - Toxic Dips
The Rivers Trust

Entrant Company

FCB Health London, An IPG Health Company

Category

Branded Content - Non-Profit

Country / Region

United Kingdom