KUNZHONGYAO1381

KUNZHONGYAO 1381 the world's oldest pharmaceutical brand certified by Guinness.In response to China's aging population,it offers health solutions for the elderly.Through packaging redesign,the complex PCMs system has been transformed into an intuitive visual language,creating a user-friendly PCMs brand.Brand system launch saw a 130% order increase.
Innovation Experience in Medicines：
·Efficacy of color psychology coding(large blocks=main categories,small blocks=product features).
·Matrix display and vending system:30+products forming a visual wall to create a "disease-solution" intuitive dialog.
Elder-oriented Design：
Research shows older users are less sensitive to low-saturation colors due to declining visual function,and we prioritize high-purity color combinations.
Interaction & Sustainable Design:
·Products are wrapped with pulp containing mugwort fiber,emitting medicinal fragrance.
·Packaging made from biodegradable metal,recycled paper with detachable components.
Brand Symbol and Language:
·Bai Ze,with a dragon head and animal body,is a mythical creature symbolizing wisdom and health.The five-color variant aligns with the Zang-xiang theory of Chinese medicine.