2025
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Client's Name
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In the world of "Meow", we are all controlled by invisible rules, repeating monotonous lives day after day, gradually losing ourselves and falling into alienation and estrangement from life. But cats, the spirits of nature, have become the opportunity for us to break this repetition. With their fearless courage and acute perception, they have accomplished those things we dared not attempt on our behalf, bringing unprecedented wonderful moments to our lives.
In Meow, players will take on the role of a cat with special perceptions and independent thoughts, exploring three contrasting fantasy worlds: a depressing school, a monotonous family, and a restrictive entertainment capital. These worlds not only reflect daily life, but also profoundly explore the conflict between rules and freedom in modern society. As a symbol of freedom, cats will lead players to challenge seemingly solid yet fragile social norms.
The game aims to inspire the player's desire to break the routine and pursue freedom and diversity through the perspective of a cat. It reminds us that only by reawakening our inner animal instincts, following our body's natural rhythms, and transcending the constraints of daily life, can we accomplish in our dreams those things that are impossible in reality, and thus feel truly decompressed and free. In the adventurous journey of Meow, let's find the long-lost innocence and courage together and explore the infinite possibilities of life.
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CHEN YU MIN DESIGN
Category
Corporate Identity - Logos
Country / Region
Taiwan
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Seafoam Marketing
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Website - Website Redesign
Country / Region
United States
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China Academy of art
Category
Student Submission - Student Portfolio Design
Country / Region
China
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DAIKIDO IDEA COLLECTIVE
Category
Branded Content - Cultural Institution (NEW)
Country / Region
Taiwan