2025
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In the world of "Meow", we are all controlled by invisible rules, repeating monotonous lives day after day, gradually losing ourselves and falling into alienation and estrangement from life. But cats, the spirits of nature, have become the opportunity for us to break this repetition. With their fearless courage and acute perception, they have accomplished those things we dared not attempt on our behalf, bringing unprecedented wonderful moments to our lives.
In Meow, players will take on the role of a cat with special perceptions and independent thoughts, exploring three contrasting fantasy worlds: a depressing school, a monotonous family, and a restrictive entertainment capital. These worlds not only reflect daily life, but also profoundly explore the conflict between rules and freedom in modern society. As a symbol of freedom, cats will lead players to challenge seemingly solid yet fragile social norms.
The game aims to inspire the player's desire to break the routine and pursue freedom and diversity through the perspective of a cat. It reminds us that only by reawakening our inner animal instincts, following our body's natural rhythms, and transcending the constraints of daily life, can we accomplish in our dreams those things that are impossible in reality, and thus feel truly decompressed and free. In the adventurous journey of Meow, let's find the long-lost innocence and courage together and explore the infinite possibilities of life.
Entrant Company
Academy of Arts & Design, Tsinghua University
Category
Experiential & Immersive - Public Art Installation
Country / Region
China
Entrant Company
Tom, Dick & Harry Creative
Category
Publication - Annual Report
Country / Region
United States
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Gravity Global
Category
Branded Content - B2B
Country / Region
United States
Entrant Company
Travel Santa Ana
Category
Website - Home Page / Landing Page
Country / Region
United States