Love & Technology

What’s a Semiconductor? 10 Europeans on Tech, Chips & the Digital World

In a world increasingly driven by invisible technology, this project set out to bridge the gap between everyday people and one of the most fundamental innovations of our time: the semiconductor chip.

We interviewed 10 individuals from across Europe to explore their relationship with technology and test their awareness of the micro-engineered components powering their daily lives. From smartphones to smart cities, semiconductors play a crucial yet largely unseen role.

The video blends studio style interviews with informational questions to capture honest, unscripted reactions as participants are introduced to a semiconductor chip for the first time. Their answers reveal not only how dependent we’ve become on digital tools, but also how little the average person understands about the foundational tech beneath it all.

With a tone that is curious, human, and occasionally humorous, accompanied by simple animations the film invites viewers to reflect on the magic of innovation reminding us that even the smallest chip can hold the largest impact.

This project was created to spark conversation, promote tech literacy, and humanise a complex topic through authentic, real-world voices.