Design Studio at PA

Design Studio (DS) is a talented team of 14 professionals recognised for our award-winning performance and creative innovation.
Valued for our reliability and quality, we consistently deliver exceptional results for PA.

People Development and Training Successfully supported two high-performing team members to promotion
We designed and initiated regular training sessions to upskill our team in new technologies
The team was nominated for a Purpose Award in recognition of their outstanding support throughout the year

Supporting Our Community We volunteered our time in 2024; cleaning up community gardens and serving in soup kitchens across London
Studio leadership mentored students and young people, helping them to reach their potential (Career Ready & Generation Success)

Optimising Without Compromising Maintained high performance: average 87% UTE across designers/freelancers
Introduced a leaner studio operating model, reducing headcount and overall budget while delivering positive recovery
Benchmarked studio rates against market, introducing a tiered pricing model aligned to skill, resulting in a 20% increase in sold work revenue
Transitioned the studio’s financial model from recovery to profit-focused, achieving YE targets

Project Spotlight: AI Book – Next Made Real Published a 250-page book, a first of its kind for PA
We led the design process, managing senior stakeholders throughout and influencing key decisions

Results: Set the record for the most downloads from the PA website
Exclusive client outreach: Physical copies have been shared with 270+ Client “VIPs”
This has resulted in significant leads and business opportunities

Delivering for PA and Its Clients

Number of winning bids increased by 21%
Value of winning bids increased by 79%
Total value of all bids increased by 27%
60% uplift in bids supported for Top Accounts
20% increase in sold work revenue All stats are 2024, with comparisons to 2023

What Our Clients Think 95% of clients rated our service as good or better, with 81% marking it as excellent
97% of clients rated the quality of final deliverables as good to excellent
100% of clients stated they would recommend our services

An Award-Winning Team In 2024, the Design Studio's entries in global design competitions achieved 25 award wins and received 11 commendations.