MUSE Gold

2025

Sound Sculpt

Entrant Company

Yiqi Zhao

Category

Experiential & Immersive - Augmented Reality

Client's Name

Bose

Country / Region

United States

INSPIRATION
SoundSculpt is inspired by the tactile art of sculpting, where shaping materials evokes profound emotional expression. Echoing ancient pottery, where your hands transform raw material into art, SoundSculpt revolutionizes this dynamic by turning it inside out, empowering users to become integral to the creative process. By integrating spatial audio and visual art, I offer you an immersive experience that blurs the boundaries between creator and creation, redefining interaction for a new era.

UNIQUE PROPERTIES
Revolutionizing Perception through Immersive Music Making Imagine sculpting with sound, where body movement generates a mesmerizing audio visual landscape. SoundSculpt is an innovative, generative music tool that fuses spatial sound, motion, and visual art, redefining the boundaries of creative expression. By harnessing the power of Bose AR Frame, this interface enhances perception performance, providing a novel medium for artistic exploration, emotional regulation, and mental well being.

INTERACTION
SoundSculpt immerses users within a virtual bubble, enabling them to shape its surface through intuitive gestures. As they tilt their heads or press buttons, Bose Frames capture these actions, converting them into dynamic audio-visual feedback. This interaction fosters a seamless cycle of "listen," "sculpt," and "art generation," empowering users to transform their environment. The system's innovative design ensures a fluid, captivating experience that boosts creativity and emotional well-being.

TECHNOLOGY
SoundSculpt employs XR tech, integrating spatial audio and visual processing for immersive experiences. Bose Frames, with gyro sensors, capture 6 dof head movements, translating them into real-time audio modulation via a MIDI framework. Developed on Unity with C# scripts, it enables real-time user interaction. Mesh deformation and vertex manipulation allow dynamic bubble surface control, creating a responsive interface that enhances engagement and emotional connection.

ABSTRACT
This research aims to develop an immersive tool for emotion regulation. Using a mixed reality approach, data was collected via user testing and biometric feedback with Bose Glasses and Real-time 3D engine. Participants included designers and non-designers. Results showed enhanced perception of spatial volume, sound, and motion, with a more stable emotion stage. Insights suggest adoption in psychiatry with art therapy, impacting society by improving emotional well-being with playful creation.

More Gold Winners
Experiential & Immersive
2025
MUSE Advertising Awards - Brand Experience Summit at IMEX 2024
InVision Communications, IMEX, Allegiant Stadium and Las Vegas Convention and Visitor’s Authority

Entrant Company

InVision Communications

Category

Experiential & Immersive - Live Experiences

Country / Region

United States

Video
2025
MUSE Advertising Awards - Explained by AI
Applied Materials

Entrant Company

Acumen Media

Category

Video - Educational

Country / Region

United Kingdom

Social Media
2025
MUSE Advertising Awards - Jake Funko Pop
State Farm

Entrant Company

NBCUniversal

Category

Social Media - Brand Partnerships

Country / Region

United States

Outstanding Agency
2025
MUSE Advertising Awards - Walkers Best Seat in the House

Entrant Company

Splendid Communications

Category

Outstanding Agency Awards - Best PR Campaign

Country / Region

United Kingdom

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy