2025
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Client's Name
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In response to persistent healthcare challenges—such as limited access to top medical experts, prolonged waiting times, and barriers faced by patients with special needs—PingAn MedCore brings together a network of over 3,000 leading doctors. Backed by the PingAn MedCore large-scale medical model, it overcomes the spatial and temporal barriers of quality healthcare, allowing patients to receive expert medical services without leaving home.
In terms of services, the platform leverages a vast database of historical case records and clinical experience of leading doctors to deliver personalized health services, including report interpretation, prescription and recommendation on medication purchasing, and health education. For complex or hard-to-diagnose conditions, it offers an innovative Multidisciplinary Team (MDT) consultation service, where multiple doctors conduct remote video consultations to deliver a professional diagnosis and treatment plan—enabling users to receive timely and accurate treatment. Beyond online consultations, PingAn MedCore also supports offline needs such as hospital appointment and inpatient admission arrangements and post-treatment recovery guidance—building a comprehensive “online and offline” healthcare service system.
In terms of interaction, the platform employs cutting-edge digital twin technology to vividly recreate the image and consultation style of leading doctors. An AI-powered smart voice interaction system simulates professional medical language and communication patterns, delivering an intuitive and reassuring consultation experience. With smooth transitions between scenes such as virtual consultation rooms and pharmacy, the platform delivers an immersive, scenario-based consultation experience. The interface features PingAn Good Doctor’s signature green as the primary color to highlight core functions and strengthen brand identity, paired with a calming light blue that evokes both technological innovation and medical credibility—together shaping a professional, trustworthy healthcare brand image.
Credits
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TooFar Media
Category
Mobile App - Entertainment
Country / Region
United States
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ReIZU Institute for the Creation of Business Human Resources
Category
Outstanding Agency Awards - Outstanding New Agency (<24 Months Old)
Country / Region
Japan
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Freelance
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Corporate Identity - Brand Identity
Country / Region
United States
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Hangzhou Tuijing Brand Consulting Co., LTD
Category
Corporate Identity - Corporate Identity Redesign
Country / Region
China