2025
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Client's Name
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Keelung City has rapidly emerged as a premier destination in Taiwan for hosting major events, thanks to its distinctive marine culture and vibrant lineup of activities. Annual celebrations like the Chaojing Bay Music Festival and the Squid Season Carnival have garnered widespread popularity. Last year’s year-end concert received an enthusiastic response from the public, reflecting the city’s growing passion for music and cultural experiences.
Building on these successes, Keelung launched the 2024 Keelung Lounge Festival - Ocean Summer Carnival Concert, a large-scale event centered on the theme of the sea. This year’s edition embraced a “Lounge” concept, creating a relaxed, breezy atmosphere inspired by the deep blue ocean. The event’s main visual showcased marine life such as dolphins and sea turtles riding waves from Keelung Islet to Badouzi Tourist Fishing Harbor. Iconic Keelung landmarks, including the colorful Rainbow Houses, were also featured to highlight the city’s unique maritime identity.
Design elements incorporating guitars, vinyl records, and speakers reinforced the fusion of pop music with ocean culture. Altogether, the visuals captured the brilliance and vitality of Keelung—born from the sea and shining beyond its shores.
The event was built around three main pillars: Thematic Programming, Local Integration, and City Promotion. Highlights included two days of dual-stage performances, partnerships with local tourism businesses, and the popular “Mountain & Sea Market,” which featured regional cuisine and crafts. Over the two-day span, the carnival drew a total of 81,937 attendees. According to on-site surveys, over 95.5% of participants reported a high level of satisfaction with the event.
Credits
Entrant Company
Huemen Design
Category
Event - Pop-Up
Country / Region
United States
Entrant Company
Globall Concept Asia Ltd
Category
Event - Entertainment
Country / Region
Hong Kong SAR
Entrant Company
ifour
Category
Advertising - Advertising Campaign
Country / Region
United Kingdom
Entrant Company
Vox Creative
Category
Video - Film / Movie
Country / Region
United States