2025
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Obscura is a conceptual fashion design project that visualizes the invisible struggles of social anxiety through wearable expression. It explores how clothing can act not only as a physical covering, but as emotional armor—a tool for navigating the complexities of social interaction.
For individuals with social anxiety, daily life can feel like a series of performances, each moment burdened by the pressure of being seen, judged, or misunderstood. Obscura responds to this psychological weight by creating garments that transform internal emotions into tangible, interactive forms. The collection includes pieces that expand, conceal, or react to social stimuli—turning private tension into visible experience.
Each design reflects a specific emotional response. A puffy skirt inflates in crowded spaces, establishing a soft yet firm boundary. A spotlight-embedded jacket dramatizes the feeling of being watched, projecting literal light to simulate unwanted attention. A self-concealing hat drops a curtain over the wearer’s face, offering a momentary escape from social exposure. These are not solutions, but provocations—tools that encourage conversation, empathy, and reflection.
Rather than adhering to trends or utility, Obscura prioritizes emotional resonance. It challenges the traditional role of fashion by asking: What if our clothes could speak for us when we can’t? What if design could protect us—not just from weather or environment—but from the emotional demands of being social?
The project also includes supporting elements like product manuals, a fashion magazine, and an interactive website featuring a social anxiety self-test. Together, these components create an ecosystem of understanding—where design, psychology, and storytelling converge.
Ultimately, Obscura is not about fixing anxiety, but about making it seen. It reclaims fashion as a space for psychological honesty—where to be vulnerable is not a weakness, but a form of expression. It invites viewers to rethink visibility, presence, and the quiet power of choosing when and how to be seen.
Credits
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Fello Agency
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Corporate Identity - Brand Identity
Country / Region
Canada
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Metropolis Technologies
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Outdoor Advertising - Billboard
Country / Region
United States
Entrant Company
Qi He
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Marketing & Promotional - Poster (Series)
Country / Region
China
Entrant Company
HashtagHealth
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Social Media - Healthcare & Pharma
Country / Region
United States