Braze Brand Refresh

Braze, Inc. is a customer engagement platform that helps businesses reach their customers through multichannel marketing like push notifications, email, SMS, in-app messaging, and web messaging. In January, Braze launched their new company branding and Phoenix brought it to life with digital animations showcasing their updated logo, color scheme, and overall look and feel.
This was a strategic update to the company's brand identity without completely overhauling its core values and recognition. It's about refining specific elements to keep the brand relevant and in sync with current trends, consumer preferences, and business goals
At the same time, Braze was looking to demonstrate their mission of helping brands to be ‘Absolutely Engaging.’ Phoenix designed and created a Hero video for the Braze website that demonstrated the Braze platform workflow, highlighted the kinds of customers that Braze supports, and reaffirmed their status as a leader in the customer-engagement space.