2025
Entrant Company
Category
Client's Name
Country / Region
Chicas Divertidas x DreamCon 2025: Chicas Hottie World Activation
At the intersection of tequila, fandom, and femme-forward fantasy, Chicas Hottie World came to life as an immersive, anime-inspired world of bold branding and curated chaos. Set inside DreamCon 2025, the activation transformed Chicas Divertidas—Megan Thee Stallion’s unapologetic tequila brand—into a full-blown cultural moment. Guests stepped into a pastel dreamscape with interactive elements like a DJ-curated soundtrack, digital trading cards, cheeky cocktails, and the viral Plushie Photo Booth. Designed to spark organic content and own the convention’s most photogenic space, the activation drew thousands, serving over 2,400 cocktails and generating real-time social buzz. More than a booth—it was a vibe that honored femme fandom with flavor and flair.
Credits
Entrant Company
Yifu Cultural Development Co., Ltd.
Category
Marketing & Promotional - Illustration
Country / Region
China
Entrant Company
AmbiWishes Information Technology Co., Ltd. & AmbiWishes Technology Inc.
Category
Branded Content - Products & Services
Country / Region
China
Entrant Company
Initium Health
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
United States
Entrant Company
Elite Media
Category
Experiential & Immersive - Community
Country / Region
United States