2025
Entrant Company
Category
Client's Name
Country / Region
Chicas Divertidas x DreamCon 2025: Chicas Hottie World Activation
At the intersection of tequila, fandom, and femme-forward fantasy, Chicas Hottie World came to life as an immersive, anime-inspired world of bold branding and curated chaos. Set inside DreamCon 2025, the activation transformed Chicas Divertidas—Megan Thee Stallion’s unapologetic tequila brand—into a full-blown cultural moment. Guests stepped into a pastel dreamscape with interactive elements like a DJ-curated soundtrack, digital trading cards, cheeky cocktails, and the viral Plushie Photo Booth. Designed to spark organic content and own the convention’s most photogenic space, the activation drew thousands, serving over 2,400 cocktails and generating real-time social buzz. More than a booth—it was a vibe that honored femme fandom with flavor and flair.
Credits
Entrant Company
Meijie Hu
Category
Mobile App - Productivity
Country / Region
United States
Entrant Company
Wuhan Mornice Brand Design CO.,LTD
Category
Corporate Identity - Brand Identity
Country / Region
China
Entrant Company
Kooyman BV
Category
Integrated Marketing - Brand Transformation / Repositioning
Country / Region
Netherlands Antilles
Entrant Company
PI Art Center
Category
Student Submission - Student Illustration
Country / Region
United States