MUSE Gold

2025

Journey to the West Trendy Bookmarks

Entrant Company

Yifu Cultural Development Co., Ltd.

Category

Marketing & Promotional - Illustration

Client's Name

Tao Tao

Country / Region

China

"Journey to the West," one of China's four great classical novels, is beloved for its fantastical story, rich characters, and profound cultural significance. Incorporating elements of "Journey to the West" into trendy bookmark designs meets practical reading needs while revitalizing traditional culture.

The original hand-drawn designs bring the bookmarks to life, vividly depicting characters like the clever and brave Monkey King, the lovable Pigsy, the compassionate Tang Sanzang, the loyal Sha Wujing, and the indomitable Nezha.

Made from zinc alloy, these bookmarks are durable and corrosion-resistant, with intricate cutting techniques that highlight every detail. The characters appear to step out of mythology, with delicate cloud patterns adding a dynamic feel.

These bookmarks are not just reading tools but exquisite artworks, playing a significant role in cultural heritage and promotion. As gifts, they convey cultural respect and emotional expression, sharing the joy of reading and the value of tradition.

Credits

Art Director
Tao Tao
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