MUSE Gold

2025

30th Anniversary of BYHEALTH

Entrant

BYHEALTH有限公司

Category

Branded Content - Entertainment

Client's Name

BYHEALTH有限公司

Country / Region

China

Commemorating Byhealth's 30th anniversary in 2025, this visual identity system transcends a mere milestone marker, infusing the occasion with profound significance. As a leading brand in Vitamin & Dietary Supplements industry, Byhealth's legacy is captured through a dynamic reinterpretation of the numerals "30".
The core design ingeniously fuses form and brand heritage. The numeral "3" is rendered volumetrically, directly inspired by the iconic canister of Byhealth's flagship protein powder. Conversely, the "0" elegantly incorporates the distinctive sealing ring motif found on the brand's bottled product packaging.
Beyond form, the concept delves deeper into the brand's essence: Time · Science · Life. This triad is dynamically expressed through evolving spiral ring elements. Each variation embodies a core principle:
The Pulse of Life:Representing vitality and wellbeing.
The Trajectory of Science:Signifying innovation and research.
The Accumulation of Time:Evoking heritage and enduring commitment.
This cohesive system not only celebrates three decades of achievement but also visually articulates Byhealth's foundational values and forward-looking vision.

Credits

Creative Director
Darren Chan
Designer
Jansen Feng
Designer
Yi Luo
Designer
Xiang Yuan
More Gold Winners
Experiential & Immersive
2025
2025 MUSE Creative Awards Winner - Holo HK

Entrant

AmbiWishes Information Technology Co., Ltd. & AmbiWishes Technology Inc.

Category

Experiential & Immersive - Virtual Reality

Country / Region

China

Experiential & Immersive
2025
2025 MUSE Creative Awards Winner - BMW Group Media Tech Days Neue Klasse | 17–21 February 2025

Entrant

THESE GUYS

Category

Experiential & Immersive - New Category

Country / Region

Germany

Integrated Marketing
2025
2025 MUSE Creative Awards Winner - Preferred Banking - Plan Smart for Every Dollar

Entrant

Sunny Idea (HK) Limited

Category

Integrated Marketing - Integrated Marketing Campaign

Country / Region

Hong Kong SAR

Video
2025
2025 MUSE Creative Awards Winner - Service Superstars Onsite

Entrant

New York Life Insurance

Category

Video - Event

Country / Region

United States