MUSE Gold

2025

30th Anniversary of BYHEALTH

Entrant Company

BYHEALTH有限公司

Category

Branded Content - Entertainment

Client's Name

BYHEALTH有限公司

Country / Region

China

Commemorating Byhealth's 30th anniversary in 2025, this visual identity system transcends a mere milestone marker, infusing the occasion with profound significance. As a leading brand in Vitamin & Dietary Supplements industry, Byhealth's legacy is captured through a dynamic reinterpretation of the numerals "30".
The core design ingeniously fuses form and brand heritage. The numeral "3" is rendered volumetrically, directly inspired by the iconic canister of Byhealth's flagship protein powder. Conversely, the "0" elegantly incorporates the distinctive sealing ring motif found on the brand's bottled product packaging.
Beyond form, the concept delves deeper into the brand's essence: Time · Science · Life. This triad is dynamically expressed through evolving spiral ring elements. Each variation embodies a core principle:
The Pulse of Life:Representing vitality and wellbeing.
The Trajectory of Science:Signifying innovation and research.
The Accumulation of Time:Evoking heritage and enduring commitment.
This cohesive system not only celebrates three decades of achievement but also visually articulates Byhealth's foundational values and forward-looking vision.

Credits

Creative Director
Darren Chan
Designer
Jansen Feng
Designer
Yi Luo
Designer
Xiang Yuan
More Gold Winners
Event
2025
MUSE Advertising Awards - Product Launch Firework Mascara
L’Oréal Deutschland GmbH

Entrant Company

Pure Perfection GmbH

Category

Event - B2C

Country / Region

Germany

Integrated Marketing
2025
MUSE Advertising Awards - Future Home

Entrant Company

AARP

Category

Integrated Marketing - Nonprofit

Country / Region

United States

Strategic Program
2025
MUSE Advertising Awards - 'Make Your Mark'
Department of Defence

Entrant Company

Synergy Group

Category

Strategic Program - Branding Refresh

Country / Region

Australia

Video
2025
MUSE Advertising Awards - Who is Afraid of Writing Class (Hello,Spring)

Entrant Company

Lanhua Ma

Category

Video - Film / Movie

Country / Region

China