Proud of it - نفخر بها

Project Title: “Proud of It”
In celebration of World Arabic Language Day 2024, the King Salman Global Academy for the Arabic Language launched the “Proud of It” campaign — a multi-dimensional initiative designed to reaffirm the Arabic language’s significance as a cultural, diplomatic, and educational pillar on the global stage.
The campaign united government entities, global institutions, and the public through a series of high-impact events, content activations, and strategic collaborations across three continents. It kicked off with a landmark celebration at the United Nations Headquarters in New York under the theme “Arabic Language & AI: Promoting Innovation While Preserving Cultural Heritage.” The event featured expert panels, cultural exhibitions, digital showcases, and translation workshops, bringing Arabic to the forefront of multilingual diplomacy and global dialogue.
Simultaneously, the Academy represented Saudi Arabia as Guest of Honor at the Beijing International Book Fair — presenting a powerful literary and academic presence. Through Saudi–Chinese linguistic forums, interactive panels, and cultural programming, the campaign fostered new international bridges grounded in language and heritage.
Further expanding its global footprint, the Academy launched the second edition of its “Language Immersion” program — an eight-week intensive Arabic course for international learners, combining language, culture, and innovation in Jeddah. New educational partnerships were also formed, including collaborations with universities in Africa and Asia to advance Arabic language studies and research.
At its core, “Proud of It” was a celebration — not only of a language but of identity, legacy, and future. By merging heritage with innovation, the campaign positioned Arabic as a living, evolving force capable of driving cross-cultural understanding in an increasingly connected world.
Through bold storytelling, academic outreach, and international diplomacy, the campaign succeeded in amplifying Arabic’s global relevance — reminding millions that Arabic is not just spoken, but deeply lived.