MUSE Gold

2025

Kids Cube Identity Design

Entrant

Ishita Aggarwal

Category

Corporate Identity - Brand Identity

Client's Name

Kids Cube

Country / Region

India

Kids Cube is a new boutique children’s store in India that celebrates creativity and play. The name and logo draw inspiration from children’s building blocks, symbolizing imagination, growth, and discovery. The bold red cube shape reflects energy and curiosity, while the custom typography features cube-like counters within the letterforms, adding a tactile, playful touch. Paired with a bright, primary color palette and geometric shapes, the identity feels modern, cheerful, and instantly recognizable to both kids and parents.

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