LIP I.V. – The Splash Launch

LIP I.V. is more than just a gloss — it’s a bold, vitamin-powered beauty statement that hydrates, stains, and energizes. To launch the product in a way that matched its power and personality, NYX Professional Makeup created an immersive brand experience that turned beauty into performance and content into impact.
Hosted at the historic Hotel Oderberger in Berlin, the event transformed a heritage pool into a high-gloss, content-first playground. Designed for 30 unpaid influencers, every moment of the experience was crafted to reflect LIP I.V.’s key benefits: hydration, glow, and bold self-expression. The location itself became a stage for a full-sensory journey – from signature cocktails to custom props, product-driven visuals, and branded accessories.
The evening opened with a synchronized swimming performance, choreographed exclusively for the event, that spelled out “LIP I.V.” in water. This set the tone for a night designed to inspire participation and create moments worth sharing. Guests were encouraged to interact with the product at every level: as a floating accessory, a vitamin-infused drink and at multiple curated content zones. Even the towels, robes, and flip-flops were branded.
A fully vegan dinner and curated vitamin shot bar translated the brand story into flavor — with every bite and sip echoing its values. From the color palette to the plating, the setup was a visual extension of the product’s essence.
As the night unfolded, karaoke broke the ice — and the host took over the DJ booth, turning the poolside into a high-energy afterparty.
The highlight? A campaign-level photo set where guests could recreate the official wet-look shoot — miles beyond your typical photo wall. The experience took place in front of a real water curtain, where each guest was guided by a professional photographer to capture their moment in the exact pose from the campaign. It was an immersive, high-gloss beauty moment designed to be remembered.
The result: a branded world where every detail invited interaction, and every frame told its own story.
LIP I.V. wasn’t just launched. It was lived.