MUSE Silver

2025

SimplyCodes: Where Shopping Saving Meets Community

Entrant Company

Demand.io

Category

Website - E-Commerce

Client's Name

SimplyCodes

Country / Region

United States

Another expired code. Another broken promise. How do you design trust when the whole industry runs on lies?
SimplyCodes didn't just get a makeover. We made the invisible visible: real people helping each other save real money. This human connection, which was always there but hidden, now shows up in every part of our design.
Our rebrand celebrates this community through playful characters that make saving feel good. An astronaut explores the vast space of online deals. A unicorn wearing sunglasses represents the impossible made real. Fuzzy green monsters catch codes with nets. An octopus with VR goggles examines shopping carts. These aren't just cute, they're our community's spirit made visible.
The new homepage flipped the old model completely. Instead of "Download first, value maybe," we SHOW everything upfront without TELING: live codes with real verification success rates, actual savings, and most importantly, the community in action. No signup walls. No barriers. Just instant proof that more than 9M people are helping each other save.
The design makes one thing clear: saving money isn't a lonely guessing game anymore. It's something people do together. SimplyCodes is now the only platform where the community powers the savings, and where the design celebrates every human contribution.

Credits

Brand Design
David Guzman
Product Design
JP Arsenault
Product Marketing
Elena Madrigal
More Silver Winners
Publication
2025
MUSE Advertising Awards - Mayo Clinic Magazine Issue 2 (2024)

Entrant Company

McGuffin Creative Group

Category

Publication - Magazine

Country / Region

United States

Publication
2025
MUSE Advertising Awards - Prosperity Begins with HOPE - 2024 Annual Impact Report

Entrant Company

Affinity Design, LLC

Category

Publication - Annual Report

Country / Region

United States

Event
2025
MUSE Advertising Awards - F∞D Sustainable Future
Agriculture Bureau, New Taipei City Government

Entrant Company

YEAH YEAH Ltd.

Category

Event - Educational

Country / Region

Taiwan

Video
2025
MUSE Advertising Awards - CC Paris Day 3

Entrant Company

New York Life Insurance

Category

Video - Event

Country / Region

United States