MUSE Silver

2025

Mayo Clinic Magazine Issue 2 (2024)

Entrant

McGuffin Creative Group

Category

Publication - Magazine

Client's Name

Mayo Clinic

Country / Region

United States

Mayo Clinic Magazine is the flagship publication of Mayo Clinic, a nonprofit academic medical center globally recognized for its commitment to integrated clinical practice, education, and research. Published biannually, the magazine reaches 16,000 readers worldwide each issue and brings to life the human stories that define the institution’s core values. It highlights patients overcoming complex health challenges, groundbreaking medical innovations, and emerging technologies transforming the future of healthcare, often made possible by the generosity of Mayo Clinic’s philanthropic support.
Issue 2 of 2024 focuses on advances in cancer care, exploring novel therapeutics, diagnostics, and the use of Artificial Intelligence to enhance patient outcomes. The issue opens with a striking die-cut cover symbolizing the precision of theranostics in targeting cancer cells while sparing healthy tissue. Opening the cover reveals a vivid custom illustration that depicts a cancerous cell disintegrating, setting the tone for a collection of stories that showcase cutting-edge research and compassionate, patient-centered care at Mayo Clinic.
Each article is accompanied by original photography and artwork from award-winning artists, adding visual depth to the magazine’s rich editorial content. Mayo Clinic Magazine is printed oversized at 9.5 x 11.75 inches with a perfect bind on Mohawk Superfine with an uncoated eggshell finish. The publication is designed and printed to be both visually stunning and tactilely refined.
In its inaugural year, Mayo Clinic Magazine has received enthusiastic praise from readers and internal teams alike. While its audience is highly tailored, the publication has clearly demonstrated its value. Many of the advances and stories featured are a testament not only to the dedication of Mayo's staff but also to the vision and generosity of benefactors who help make these breakthroughs possible.

Credits

Mayo Clinic
Colin Fly
McGuffin Creative Group
Katherine Shady
McGuffin Creative Group
Brendan Goethal
McGuffin Creative Group
Kelli Lovdahl
McGuffin Creative Group
Nick Orlandi
McGuffin Creative Group
Emily Cullitan
McGuffin Creative Group
Bob Sprecher
Mayo Clinic
Christine Tully
McGuffin Creative Group
Sarah Elwyn
Mayo Clinic
Alison Caldwell, Ph.D
Mayo Clinic
Todd Charles
Mayo Clinic
Marcos Bari
Mayo Clinic
Tehrene Firman
Mayo Clinic
Karen Scherting
Mayo Clinic
Francine Hedberg
Lead Photographer
Paul Flessland
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