Scotty Cameron Brand Guidelines

The Scotty Cameron brand has been shaped by instinct, legacy, and precision for over three decades. But without formal guidelines, the brand’s growth created challenges: inconsistent visuals, conflicting language, and no unified resource for internal teams or global partners.
Red Door Interactive was brought in to translate the intangible. We inserted ourselves into the depths of the brand, conducting 20+ hours of stakeholder interviews to build our case. We created a living system of brand guidelines grounded in empathy, history, and strategic clarity.
The final product preserves Scotty Cameron’s unique voice while offering a cohesive platform for growth. It is grounded in legacy and ready for what’s next.