2025九份紅燈籠祭 2025 Jiufen Red Lantern Festival

A MOUNTAIN TOWN WITH A GOLDEN PAST
Jiufen, perched among the misty mountains of northeastern Taiwan, was once a booming gold mining town during the late 19th and early 20th centuries. After the mines closed,
the town fell into decline. However, its winding alleys, nostalgic architecture, and unique
landscapes slowly brought it back to life. Today, Jiufen is celebrated not only for its
historical roots but also as a symbol of Taiwan’s nostalgic charm, attracting visitors from
around the world.
LANTERNS THAT LIGHT THE WAY
In the mining era, Jiufen had no streetlights. To help miners find their way home after long
shifts, residents would hang lanterns outside their homes. This heartwarming tradition
has endured through the years. Today, lanterns in Jiufen are more than just decorations—
they represent peace, illumination, and reunion, continuing to light up the town’s nights
with warmth and meaning.
REVIVING TRADITION WITH A MODERN TWIST
This year, we’re reimagining the Red Lantern Festival with a bold new concept: combining
IP characters, lantern-themed attractions, and cosplay to create a trend-worthy cultural
hotspot. Throughout the festival, we’ve installed multiple photo zones and bilingual info
boards—such as the Wishing Field and Heart-Light Lanterns—designed for both family
outings and casual exploration. These installations are also clearly visible at night,
enhancing the visitor experience after dark.
MEET AMISA AND RED LANTERN MARU
To add a playful and modern flair, we’ve introduced original characters into the event.
Amisa, a newly created lantern spirit, will host themed meetups like “Lantern Walk with
Amisa”, inviting anime fans and young visitors alike to join the fun. Meanwhile, Red
Lantern Maru brings an extra layer of excitement through AR photo interactions around
town. With these immersive experiences, Jiufen’s Red Lantern Festival becomes more than
just a sea of lanterns and street food—it’s a new cultural highlight shared across
generations, blending tradition, creativity, and technology.