MUSE Platinum

2025

The Hungry Medium

Entrant Company

Studio Resonate - SiriusXM Media

Category

Audio - Commercial (Single)

Client's Name

Popeyes Louisiana Kitchen

Country / Region

United States

When the Popeyes Ghost Pepper Chicken Sandwich made its debut around Halloween, Popeyes knew they wanted it to make a spooky entrance. Using immersive sound design to place the listener in the room, this creepy-turned-comical audio spot features a medium making contact with a high-spirited ghost during a seance, when one thing becomes clear: The ghost, communicating via the medium, decides all she wants is to eat a guest's Ghost Pepper Chicken sandwich, illustrating that whether you exist in this world or beyond, Popeyes' Ghost Pepper Chicken Sandwich is scary good.

Credits

Vice President, Creative / Studio Resonate, SiriusXM Media
Matt Mohun
Group Creative Director / Studio Resonate, SiriusXM Media
Chelsea Campbell
Senior Copywriter / Studio Resonate, SiriusXM Media
Natalie Leal
Senior Audio Producer / Studio Resonate, SiriusXM Media
Ricardo Ramirez Hernandez
Project Manager / Studio Resonate, SiriusXM Media
Christine St. Jean
Voice Over Actor
Nicole Britton
Voice Over Actor
Bradford Hastings
Voice Over Actor
Derek Clarke
Director, Brand Comms / Popeyes
Patricia Pieranti
Senior Manager, Advertising / Popeyes
Tammara Walker
Senior Analyst, Brand Comms / Popeyes
Raquel Zayas
Group Creative Director / McKinney
Will Chambliss
Creative Director / McKinney
Jennifer Macfarlane
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