2025
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About The Entry
Although self-care and its products are often marketed to women, Dove Men+Care recognizes men need and deserve self-care too, to nourish their senses and well-being. In addition, products with natural ingredients are increasingly appealing to men, and since Dove Men is a leader in natural personal care products, the brand saw an opportunity to offer its body wash to men seeking self-care rituals using natural products.
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FOOT LOCKER
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Integrated Marketing - Product Branding
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United States
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Stephen Arnold Music (SAM)
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Experiential & Immersive - Hologram / Projection
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United States
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Makoto Rheault-Kihara
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Advertising - Advertising Campaign
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United States
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NBCUniversal
Category
Branded Content - Partnership (NEW)
Country / Region
United States