MUSE Platinum

2025

Sandwich Senses

Entrant Company

The LOOMIS Agency

Category

Video - TV Ad

Client's Name

Golden Chick

Country / Region

United States

Golden Chick’s Spring promotion launched right as the weather heats up, school comes to an end, road trips begin, days grow longer, and cravings seem endless. By launching the Pimento Crunchwich, a new LTO sandwich flavor alongside the brand’s famous Big & Golden, Golden Chick could highlight variety that will drive traffic with new guests and increase frequency with existing ones.

Credits

Executive Creative Director/The LOOMIS Agency
Tina Tackett
Group Creative Director/The LOOMIS Agency
Kim Smith
Assoc Creative Director/The LOOMIS Agency
Eric Brule
Sr Art Director/The LOOMIS Agency
Carolyn Crane
Group Account Director/The LOOMIS Agency
Stephanie Miller
Account Executive/The LOOMIS Agency
Christiana Savo
CMO/Golden Chick
Howard Terry
Director of Marketing/Golden Chick
Sharon Pewitt
Creative Director/Golden Chick
Andrew Ross
Digital Marketing Director/Golden Chick
Shelby Shipley
Production Company
Tempt Films
Director
Brian Bain
Director of Photography/Post Producer
Jake Springfield
Executive Producer
Cindy Fertitta
Editor
Andy Green
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