2025
Lai Ba
Entrant
Purple Brain
Category
Video - Tourism
Client's Name
Saudi Tourism Authority
Country / Region
Saudi Arabia
Gallery
About The Entry
"Lai ba " campaign is set to solidify Saudi Arabia's position as a premier destination for Chinese leisure travelers. This campaign continues to unveil the Kingdom's seven wonders, emphasizing its rich cultural heritage and innovative future.
The film’s focus is to captivate and inspire the Chinese audience, encouraging them to see Saudi Arabia as a destination that offers unique, culturally rich, and unforgettable travel experiences. By tapping into the specific interests and values of Chinese leisure travelers, the campaign aims to boost visitation rates and foster a deeper cultural exchange between Saudi Arabia and China.
Credits
Entrant
THESE GUYS
Category
Experiential & Immersive - Live Experiences
Country / Region
Czech Republic
Entrant
HireInfluence
Category
Social Media - Brand Partnerships
Country / Region
United States
Entrant
MGM Grand Paradise Ltd.
Category
Experiential & Immersive - Multi-Channel Experience
Country / Region
Macau SAR
Entrant
Baidu Online Network Technology (Beijing) Co., Ltd.
Category
Mobile App - Workflow & Productivity
Country / Region
China