2025
Lai Ba
Entrant Company
Purple Brain
Category
Video - Tourism
Client's Name
Saudi Tourism Authority
Country / Region
Saudi Arabia
"Lai ba " campaign is set to solidify Saudi Arabia's position as a premier destination for Chinese leisure travelers. This campaign continues to unveil the Kingdom's seven wonders, emphasizing its rich cultural heritage and innovative future.
The film’s focus is to captivate and inspire the Chinese audience, encouraging them to see Saudi Arabia as a destination that offers unique, culturally rich, and unforgettable travel experiences. By tapping into the specific interests and values of Chinese leisure travelers, the campaign aims to boost visitation rates and foster a deeper cultural exchange between Saudi Arabia and China.
Credits
Entrant Company
George P. Johnson Experience Marketing
Category
Experiential & Immersive - Immersive Brand Experience (NEW)
Country / Region
United States
Entrant Company
The Lab @ Primo Brands
Category
Social Media - Social Presence
Country / Region
United States
Entrant Company
Anatomy: The Internal UCHealth Agency
Category
Video - Celebrity / Fan
Country / Region
United States
Entrant Company
IrisWave
Category
Video - Event
Country / Region
Singapore