2025
Lai Ba
Entrant Company
Purple Brain
Category
Video - Tourism
Client's Name
Saudi Tourism Authority
Country / Region
Saudi Arabia
"Lai ba " campaign is set to solidify Saudi Arabia's position as a premier destination for Chinese leisure travelers. This campaign continues to unveil the Kingdom's seven wonders, emphasizing its rich cultural heritage and innovative future.
The film’s focus is to captivate and inspire the Chinese audience, encouraging them to see Saudi Arabia as a destination that offers unique, culturally rich, and unforgettable travel experiences. By tapping into the specific interests and values of Chinese leisure travelers, the campaign aims to boost visitation rates and foster a deeper cultural exchange between Saudi Arabia and China.
Credits
Entrant Company
Standard Practice
Category
Video - TV Ad
Country / Region
United States
Entrant Company
Studio Resonate - SiriusXM Media
Category
Audio - Commercial (Single)
Country / Region
United States
Entrant Company
Swing
Category
Video - Cinematography
Country / Region
Saudi Arabia
Entrant Company
Project Istanbul
Category
Experiential & Immersive - Multi-Channel Experience
Country / Region
Turkey