2025
Lai Ba
Entrant
Purple Brain
Category
Video - Tourism
Client's Name
Saudi Tourism Authority
Country / Region
Saudi Arabia
"Lai ba " campaign is set to solidify Saudi Arabia's position as a premier destination for Chinese leisure travelers. This campaign continues to unveil the Kingdom's seven wonders, emphasizing its rich cultural heritage and innovative future.
The film’s focus is to captivate and inspire the Chinese audience, encouraging them to see Saudi Arabia as a destination that offers unique, culturally rich, and unforgettable travel experiences. By tapping into the specific interests and values of Chinese leisure travelers, the campaign aims to boost visitation rates and foster a deeper cultural exchange between Saudi Arabia and China.
Credits
Entrant
Saudi Konoz Initiative
Category
Video - Documentary
Country / Region
Saudi Arabia
Entrant
insglück Gesellschaft für Markeninszenierung mbH
Category
Experiential & Immersive - Brand Engagement Event
Country / Region
Germany
Entrant
Indigo Concept
Category
Advertising - Advertising Campaign
Country / Region
Hong Kong SAR
Entrant
Something Big
Category
Strategic Program - Internal Comm Campaign
Country / Region
United Kingdom