Truly Saudi

It is not often the place, but the people that make all the difference.
"Truly Saudi" is a docuseries that highlights the Kingdom’s progress across key sectors: Culture & Heritage, Entertainment & Hobbies, Sports & Tourism, Urban Design, and Safety & Security. Each film brings together diverse voices from different industries, offering thematic stories that capture the full spectrum of experiences found throughout Saudi Arabia.
Global Think Group (GTG) aims to develop a campaign that aims to bridge the gap between the reality of quality of life in Saudi Arabia and the perceptions held by international audiences in five target markets – the GCC, US, UK, FR and GR.