2025
Saudia Icecream Sandwich
Entrant Company
Roman Klis
Category
Video - Food & Beverage
Client's Name
Saudia Dairy & Foodstuff Company (SADAFCO)
Country / Region
Saudi Arabia
Saudia Ice Cream Sandwich is more than just a treat; it is a refreshing pause, an authentic Saudi spirit, the magic of genuine connections, and the lighthearted, playful side of life. Saudia Sandwich is not only a dessert; it stands as a timeless symbol of the simple joys of life.
The objective is to craft joyful memories for everyone, freezing the present moment with bites of happiness, and to present the product in a youthful and edgy manner that resonates with modern audiences.
Saudia Ice cream sandwich is not just a dessert, it's a cornerstone of a childhood experience in Saudi.
Credits
Entrant Company
Swing
Category
Video - Government
Country / Region
Saudi Arabia
Entrant Company
Indigo Concept
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
Hong Kong SAR
Entrant Company
Saudi Konoz Initiative
Category
Video - Documentary
Country / Region
Saudi Arabia
Entrant Company
George P. Johnson Experience Marketing
Category
Experiential & Immersive - Immersive Brand Experience (NEW)
Country / Region
United States