MUSE Gold

2025

Here A Life We Build (Life Enhanced)

Entrant

35MM Media Production

Category

Video - Consumer Product / Services

Client's Name

National Housing Company (NHC)

Country / Region

Saudi Arabia

"A Life We Build"
A heartfelt message about shaping dreams and brighter futures.
NHC is more than a developer—it’s a visionary force redefining the meaning of home. Inspired by this vision, Group 35 created the campaign “A Life We Build,” reflecting people’s aspirations and hopes for better living.
A home is more than walls—it’s identity, comfort, and stability. With this belief, we reimagined what living should feel like: inspiring confidence, celebrating diversity, and offering inclusive, accessible communities.
The result is a lifestyle filled with joy, connection, and lasting memories. From first steps to future milestones, NHC supports a complete journey—one that begins with a home built for life.

Credits

Creative agency
Onsor Mosha
Producer:
Talal Bakhsh
Project manager
Mustafa Zuhair
Director
Souhail Saddiah
Cinematographer
Amr Al Ammari
Music composing
Firas Alshurbaji
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