HELP

HELP is a series of posters for marine life conservation, aimed at raising public awareness of marine life conservation and calling on the public to participate in actions to protect marine life. HELP is not just a word, but also a complete narrative of "seeing harm - understanding responsibility - taking action - co creating hope". It breaks down "HELP" into four dimensions of action, allowing people to form a closed loop from cognition to participation:
H--Habitat Protection
E--Eliminate Harm
L--Life Awareness
P--People’s Participation
Through the empathy of visual symbols and the clarity of action guidance, the threshold for public participation is lowered, and the awareness of protection is transformed from "cognition" to "action".