MUSE Silver

2025

HealthBloom

Entrant Company

Zhejiang University

Category

Mobile App - Lifestyle

Client's Name

Country / Region

China

HealthBloom is an innovative household activity tracking and guidance system specifically designed for middle-aged women. By syncing a smartwatch with a mobile app, it transforms daily chores into recordable, feedback-enabled, and instruction-guided health exercises. This breaks the conventional notion that "exercise equals going to the gym", reshaping a new scenario for family health.
The system introduces a "Vitality Score" metric based on Metabolic Equivalents, translating chores like mopping, cooking, and laundry into quantifiable health achievements. It also tracks supplementary data like "Chore Duration" and "Calories Burned." Through an intuitive visual representation featuring the growth of an IP character and a progress bar of energy levels, users can clearly perceive the health benefits and personal value derived from their household activities.
HealthBloom integrates AI-powered posture recognition with real-time animated feedback, offering standardized breakdowns and error alerts for 12 types of household movements. It offers users two modes to quickly start activity tracking via the app or smartwatch. Standard Mode focuses on data recording, using engaging visual elements—like blooming flowers, dirty dishes transforming from grimy to sparkling clean, and floors gradually shining from dusty to spotless—to deliver playful, real-time progress feedback. Guided Mode enhances training with step-by-step action breakdowns, voice cues, and vibration alerts to refine movements and reduce injury risks.
The system features a unique "Household Exercise Library", categorizing tasks by intensity and muscle groups, complete with comparative motion diagrams and key posture analysis to help users plan workouts scientifically. The AI coach offers personalized recommendations based on time availability and fitness goals, enabling "smart chore workout planning."
HealthBloom establishes a closed-loop behavior cycle of recording, feedback, and guidance, transforming household chores into a unique exercise library. This approach effectively addresses metabolic syndrome in middle-aged women—caused by sedentary habits, intense housework, and social role stress—while unlocking the hidden health potential of everyday tasks.

Credits

Zhejiang University
Gao Ao
Zhejiang University
Yang Fan
Zhejiang University
Zhang Wei
Zhejiang University
Zhou Leijing
More Silver Winners
Video
2025
MUSE Advertising Awards - Triangle
Cizzoe Yi Wang

Entrant Company

Freelance Artist

Category

Video - Art & Design

Country / Region

United Kingdom

Branded Content
2025
MUSE Advertising Awards - Falling for Chardonnay Email

Entrant Company

WineGlass Marketing

Category

Branded Content - Email Marketing

Country / Region

United States

Integrated Marketing
2025
MUSE Advertising Awards - Fliiks: The Evolution of On-Demand Smartphone Photography

Entrant Company

Fliiks

Category

Integrated Marketing - Company Branding

Country / Region

United States

Integrated Marketing
2025
MUSE Advertising Awards - Your New Hospice Appeal
Phyllis Tuckwell Hospice

Entrant Company

Black Bear Creative

Category

Integrated Marketing - Nonprofit

Country / Region

United Kingdom