MUSE Silver

2025

M/Magazine

Entrant

Chengdu Mifang Culture

Category

Publication - Magazine

Client's Name

Maccura

Country / Region

China

About The Entry

To celebrate Maccura’s 30th anniversary, M/magazine underwent a complete visual transformation, redefining what a corporate publication can be in the digital era.
Across four themed issues — Innovation, Leadership, Communication, and Responsibility — the redesign celebrates Maccura’s journey while inspiring readers to explore its culture and vision. Each cover transforms complex brand values into striking visual metaphors: a kaleidoscopic burst of innovation, upward geometric forms of leadership, soundwave-inspired communication, and infinite Möbius loops of responsibility.
Adding a sense of playfulness, we introduced an interactive lenticular-inspired animation on the covers: when readers slide the transparent PVC overlay, the underlying artwork “comes alive.” Inside, unconventional layouts further elevate engagement, such as cross-page illustrations that “move” as the pages turn, transforming static reading into an immersive experience.
The redesigned M/magazine is more than a publication — it’s an interactive platform where storytelling, design, and brand culture converge, reigniting the joy of print in a digital-first world.

Featured Media

Credits

Creative Director / Mifang Culture
Xingyue Deng
Brand Director / Mifang Culture
Junzhu Fang
Chief Editor / Maccura
Ping Yu
General Editor / Maccura
Kang Yu
Editor / Maccura
Lei Zhang
Editor / Maccura
Yuhang Zhang
Proofreader / Maccura
Qianli Ma
Designer / Mifang Culture
Hongyu Lei / Yucheng Liu / Zining Wang / Dunle Fang
Adviser / Maccura
Tengxiang Long / Weijia Wang / Jianzhong Huang / Yuhang Zhao / Hong Deng / Yang Yang
Editor / Maccura
Zhaohua Dai, Juncheng Wang, Xiaoyi Li, Yusong Xiao, Junzhi Sun, Guan’er Hu, Jue Wang, Jiayin Li
Design Company
Chengdu Mifang Culture Communication Co.,Ltd. (FindDesign Studio)
Publisher
Maccura Biotechnology
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