MUSE Gold

2025

Blacktip Reef Digital Exhibits

Entrant Company

Night Kitchen Interactive

Category

Experiential & Immersive - Exhibition Experience

Client's Name

National Aquarium

Country / Region

United States

Blacktip Reef is one of the National Aquarium’s most stunning environments, home to dozens of coral reef dwellers. With so much activity in the water, it can be a challenge for visitors to identify animals as they dart past, and to understand how this diverse ecosystem functions.
Working together with the Aquarium’s marine life experts and exhibit designers, we designed and installed digital interactives in two of their high traffic viewing areas: the Topside Viewing Gallery and the Underwater Viewing Gallery. These large touchscreens invite visitors to get to know the animals gliding, dashing, and lounging right in front of them, while also highlighting how the species fit into broader stories of conservation.
In the Topside Viewing Gallery, visitors gaze down into the aquarium’s 270,000-gallon habitat. Here, they can explore the first digital interactive, which presents an ultra-wide, richly illustrated mural of the reef environment installed on six touchscreen kiosks throughout the gallery. With intuitive pinch-and-zoom navigation, guests can find 23 of Blacktip Reef’s inhabitants, then look up from the screen and spot those same animals swimming just feet away.
In the Underwater Viewing Gallery, we installed a reef ecosystem simulation game on two large vertical touchscreens. This experience invites visitors to add different combinations of species to the digital reef to create and maintain a healthy, biodiverse environment.
Algae blooms, food scarcity, murky waters, and sparkling seas all emerge based on the visitor’s choices as they play. Behind the scenes, we bypass the platform’s typical constraints using cutting-edge optimizations, allowing us to create a dynamic scene full of life.
Both the Topside and Underwater interactives include a browsable ID mode, where visitors can filter Blacktip Reef’s species by traits such as color, size, or tail shape to quickly locate and learn about them. The digital display is integrated with the aquarium’s content management system, allowing staff to keep the touchscreen in sync with the actual animals in the tank.

Credits

Principal
Matthew Fisher
Production Lead
Valentina Miller
Interactive Designer
Daniel Knapp
Lily Lauben Lily Lauben Interactive Developer
Lily Lauben
Digital Media Designer
Ethan Miller
Media Designer
Fiona Lynch
More Gold Winners
Experiential & Immersive
2025
MUSE Advertising Awards - The House of the World Tree
Municipality of Mošćenička Draga

Entrant Company

Muze / Muses Ltd

Category

Experiential & Immersive - Exhibition Experience

Country / Region

Croatia (Hrvatska)

Experiential & Immersive
2025
MUSE Advertising Awards - Hoka x ColdFire Brewing Olympic Collab
Hoka + ColdFire Brewing

Entrant Company

Drawn

Category

Experiential & Immersive - Pop-Up Experience (NEW)

Country / Region

United States

Event
2025
MUSE Advertising Awards - 2024 Yunlin International Puppet Theater Festival

Entrant Company

Friendly Dog Entertainment Co.,Ltd., Yunlin County Government

Category

Event - Cultural

Country / Region

Taiwan

Event
2025
MUSE Advertising Awards - Water Music Night

Entrant Company

JIAJIAFU Integrated Marketing Communication Co.

Category

Event - Cultural

Country / Region

Taiwan