MUSE Gold

2025

Éclat — French Radiance from Within

Entrant

Blending Trends

Category

Corporate Identity - Brand Identity

Client's Name

Éclat

Country / Region

United Arab Emirates

Éclat is a premium French beauty brand uniting science-backed ingestible and topical solutions within one refined identity. From collagen sachets and syrup that nourish skin from within, to a hyaluronic acid serum that delivers deep hydration topically, Éclat redefines beauty as a complete, 360° ritual of care.
The name “Éclat,” meaning “radiance” in French, captures the essence of the brand, inner and outer beauty revealed. The visual identity draws from the structural elegance of collagen fibers and the fluidity of hydration, expressed as wave-like motifs symbolizing renewal. A sophisticated palette of ivory, warm peach, and champagne gold reflects purity, vitality, and luxury. Minimalist typography and precise negative space echo French design discipline, ensuring cohesion across both product lines.
Packaging for collagen and serum shares a common DNA: eco-conscious materials, tactile finishes, embossed patterns, and gold foil accents for a premium, sensorial feel. While each product maintains its functional cues, vibrant citrus notes for collagen and crystalline clarity for serum, both live seamlessly within the same brand architecture.
Digital and retail touchpoints pair aspirational lifestyle photography with research-backed benefits. From influencer kits to e-commerce experiences, Éclat’s identity builds trust while elevating everyday care into a luxurious act of self-expression.
In a crowded wellness and skincare market, Éclat stands apart as a complete beauty system in which science tastes beautiful, feels luxurious, and looks radiant.

Credits

Creative Director
Siavash Salehi Ghomi
Design Director
Katayoun Fami Tafreshi
Design Team
Alireza Mohammadi, Meysam Yousefi
Motion / Video
Tohid Hosseini
Strategy
Hanie Moselm Tehrani
Account Director
Arash Salehi Ghomi
Project Manager
Delaram Shahidzade
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