This is How I Airport with Khaby Lame, presented by Holafly

"This Is How I Airport with Khaby Lame" is a two-part, travel-focused branded content series that blends influencer authenticity with strategic brand storytelling. Produced by ReachTV and INE Entertainment, in partnership with Holafly, the series features Khaby Lame – the world’s most-followed TikTok creator – as he navigates Atlanta Airport with his signature silent comedy, humor, and travel quirks.
Celebrating the rituals, choices, and personalities that make travel unique – from snacks and shopping to security hacks and gate-side downtime – the series seamlessly integrates Holafly’s unlimited data solution as a must-have for connected, stress-free trips. Holafly appears naturally in Khaby’s travel routine, sparking genuine engagement from fans while avoiding overt ad fatigue.
The 20-minute episodes aired across ReachTV’s 90-airport network in high-dwell-time locations such as gate holds, lounges, bars, and restaurants, reaching millions of travelers in a premium travel environment. Simultaneously, short-form edits tailored for TikTok, Instagram, and YouTube were distributed on Khaby’s massive social platforms, reaching over 253M followers globally and amplifying the brand message in a way that felt organic, entertaining, and shareable.
The result was a positive, relatable travel story that resonated across cultures and languages, reinforced Holafly’s positioning as a trusted travel companion, and drove both brand awareness and engagement for Holafly and ReachTV – delivering millions of views, overwhelmingly positive audience sentiment, and a global conversation around stress-free travel connectivity."