Unique Dream of Red Mansion

Unique Dream of Red Mansion, created by director Wang Chaoge in collaboration with ENNOVA, features 108 thematic spaces and 21 immersive performances.Inspired by the Chinese literary classic Dream of the Red Mansions, It offers an immersive cultural experi-ence that attracts audiences from around the world while
continuing to carry forward the novel’s literary value and artistic influence, with a legacy spanning centuries.Rooted in the brand’s cultural heritage, the creative logic is founded on a “Chinese Visual Grammar” that informs the entire brand creation process, applying contemporary design principles to construct a comprehensive brand visual system. The calligraphic component of the logo builds
upon the essence of traditional Chinese calligraphy while infusing contemporary design philosophy. The stroke concepts for both the Chinese and English typography are inspired by the form of garden eaves and the curved elements of the architectural ensemble, aim-ing to convey the brand’s distinctive cultural identity and aesthetic spirit.Inspired by the architectural hues, the brand colour
spectrum adopts traditional Chinese colour nomenclature to create a palette that unites symbolic richness with systematic preci-sion.Applying the concept of innovative practices of Chinese culture in contemporary design, injecting new vitality and opening new ho-rizons for the sustainable development of local culture
and aesthetic ecosystems.