2025
'Make Your Mark'
Entrant Company
Synergy Group
Category
Strategic Program - Branding Refresh
Client's Name
Department of Defence
Country / Region
Australia
As one of the largest Australian Public Service departments, the Department of Defence need to attract and retain a quality entry-level civilian workforce, foster brand resonance, and promote a diverse and inclusive workforce. After a successful pilot campaign in 2022, Synergy Group was engaged to deliver the 2023 digital marketing campaign for Defence. We developed a unique employee offering for Defence graduates and STEM cadets and a new tagline, ‘Make Your Mark’ – an evolution of the pilot campaign’s ‘fingerprint’ concept. The campaign was in market in February–April 2024 and saw a significant increase in applications, reach and engagement.
Entrant Company
Hytree Studio
Category
Experiential & Immersive - Interactive Outdoor Event
Country / Region
Taiwan
Entrant Company
Zhong Sufang
Category
Corporate Identity - Brand Identity
Country / Region
China
Entrant Company
MIKEADV CORP
Category
Branded Content - Food & Beverage
Country / Region
United States
Entrant Company
Yes& Agency
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
United States