2025
Entrant Company
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Client's Name
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Using the last two lines of the Yuan dynasty poet Tang Gong's poem "On the Green Grass Lake of Longyang County" — "After getting drunk, I don't know if the sky is in the water, the whole boat is filled with clear dreams pressing down on the Milky Way" as inspiration for naming and creating a similar artistic conception.
The meaning roughly refers to: "Lying drunken in a small boat, I can only see a dazzling array of stars, both illusory and real, shimmering and elusive. I cannot tell if the stars in the sky are reflecting in the water, or if the observer is lost in a dream."
Credits
Entrant Company
DioNexus
Category
Experiential & Immersive - Virtual Reality
Country / Region
China
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IPG Health Germany
Category
Advertising - Print Advertising (Campaign)
Country / Region
Germany
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Gravity Global
Category
Social Media - Product / Service Branding
Country / Region
United Kingdom
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Gooest Media Technology
Category
Experiential & Immersive - Live Experiences
Country / Region
China